Tag Archives: Scott Carline

The White Whale Goes GenRight

If you’ve ever been wheeling with Scott Carline, owner of Axleboy, it probably didn’t take long to notice that he doesn’t take any trail half-way.  If there’s an obstacle that other Jeepers are dodging out on, you can almost guarantee he’s the one that will put on a show and give it a shot.

With this mentality and driving style, protecting his Jeep is an investment Scott takes seriously, which is why “The White Whale” (his 2013 JKU) recently underwent another phase of transformations.  New to the Whale are GenRight aluminum fenders, rock sliders and an ultra low-profile front bumper.

Prior to this change, Scott’s Jeep was outfitted with aluminum fenders made by Nemesis Industries, an aluminum stubby bumper from Teraflex Suspensions and stock Rubicon rock rails.

Why the Sudden Change?

When asked about the reason behind his change in parts, Scott noted, “The Nemesis fenders have the best fit and finish I have EVER seen, but I’ve developed a habit of catching the lip on rocks and feeling bad about beating them up.” He further stated, “I’ve had my eye on the structural qualities of the tubular design for some time and feel like they might roll off things better.  As the only authorized GenRight installer/dealer in the area, it just made sense to give them a shot.”

As for the new side armor and rock guards, Scott was impressed by the replaceable steel “rash guard”, something that offers additional protection and reinforcement of the body armor.  “I haven’t seen any other manufacturers offer this,” says Scott, “And you can bet these rails will take some pretty hard hits.”

Changing the front bumper all comes down to two words, “approach angle.” “There was absolutely nothing wrong with the Teraflex bumper that I had before, but this new ultra slim bumper gives me nearly six inches of additional clearance in front.  That’s huge when you’re trying to pick your line to get up and over an obstacle,” says Scott.

Keep it Raw or Make it White?

The original vision behind The White Whale was to create a well-built Jeep with the classy look of a Sahara.  With the first round of modifications almost everything that went on it, first took a trip to the powder-coater to match the white body.

We asked Scott if he intended to do the same thing with the latest round of upgrades and he replied, “I was really tempted to do the same thing and white it out.  With the trend being to black out everything, I found that doing the complete opposite helped my Jeep stand out from the crowd and brought a lot of positive attention.  I priced out getting the new stuff powder coated too,” he says, “but impatience got the best of me and the bare aluminum look is really starting to grow on me, so I’ll probably leave it just the way it is.”

Check it out in Person

Those who follow Axleboy on social media (Facebook, Instagram, Google Plus…and even Pinterest) expect to see new pictures all throughout the day, highlighting work in progress, completed projects and a variety of off-road adventures…  But there’s nothing like seeing a product in person! “Any time you are in the area,” says Scott, “stop by and check out the Jeep in person.  Everybody here loves talking Jeep.”

Axleboy is located in O’Fallon Missouri, on the North side of I-70 (1935 E Terra Ln., O’Fallon, MO 63366).

 

Article and Photos by Mike Carter, Marketing Director at Axleboy.

What to expect at the Mid West Jeep Thing “Intro to Off-Road” Event

Twice a year, Mid West Jeep Thing (MWJT) and Axleboy team up to introduce new Jeep owners to the wonderful world of off-roading.  In our opinion, participating in a course like this is one of the best ways to become familiar with Jeep lifestyle, off-road etiquette and the capabilities of your stock to moderately lifted Jeep Wrangler.

Here’s what you can expect:
intro-to-offroad-1An Early Morning!

The Intro to Off-Road starts promptly at 9:00 am in Potosi, MO.  Depending on where you live, how long it takes to get going in the morning and how fast you drive, your day may start much earlier than usual.  If you’re coming from the St. Louis area, like we are, it’s safe to plan on about two hours of travel time.  The Axleboy crew typically leaves St. Peters around 6:30 am…but we’re also towing a trailer.

Class-room Type Instruction.

The first part of this course involves an interactive classroom style session where 24MWJT and Axleboy will discuss Tread Lightly guidelines, trail safety and a slew of information about “the modified Jeep.”

Lunch.

Immediately after the classroom portion, we’ll take a 30-45 minute lunch break.  This typically includes a burger, some chips and a soft drink or water.  Chow down and get ready to roll!

intro-to-offroad-31Demonstrations.

Towards the end of lunch, Scott Carline, owner of Axleboy demonstrates how and when to use an ARB tire deflator.  For those who have quick disconnects, Scott will also talk about when to disconnect and show how it is done.

Afternoon Trail Riding.

Organized trail riding is just that…organized.  Typically 3-4 experienced trail guides will be pre-selected to lead a group of 5-10 Jeeps on beginner trails with light to moderate obstacles.  During this time, you can expect to go up and down hills, around trees and over rocks of various sizes.  You may also hear a cacophony of creaks, clunks and other noises that are typical while traversing unpaved paths.

49A Dirty Jeep.

Come rain or shine, this event doesn’t get cancelled.  Come prepared to get dirty.

Photo Opportunities.

Organized Jeeping is slow and steady with plenty of opportunities to get out and take pictures of your Jeep and others going over obstacles.  Bring a camera or use your smart phone and get to know some of the people in your group.  You might be surprised how many awesome people are willing to exchange pictures after the event.

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Need more information? Click Here to see the MWJT Event Page.

Parts & People Features Axleboy

As Economy Improves, New Demographic of Enthusiasts Enter ‘Jeep Lifestyle,’ as Segment Continues Rebound

BY: DUSTIN HOLLAND, Parts & People
St. Peters, Mo.—Scott Carline, owner of Axleboy Automotive, has been in or around Jeeps for a long time. He began his career working as a Chrysler and Jeep technician but felt the need to take advantage of a business opportunity within the Jeep Community.

“I really started to get into the Jeep Lifestyle after working as a mechanic,” he said. “When other people in that subgroup found out I was a mechanic and word got around, I saw a great opportunity to start my own business.”

In 2004, Carline opened the doors at Axleboy Automotive. “I wanted my shop to be a step above what people were used to receiving when they had work done on their Jeep,” he said.

What began as a small 3,000-square-foot shop has grown to 9,500 square feet. It is equipped with six lifts and an abundance of open floor space.

Jeep owners and dealerships have been relying on Axleboy’s expertise to service their every need, Carline said. “We do a lot of customization jobs. If it was up to us and money was no object, all we would do is build custom Jeeps for clients. We know repair work is necessary also though.”

He also added that as a business it is important to have multiple revenue streams going to stay afloat. The shop also does axle and differential remanufacturing for industrial and light truck applications and sells Jeep accessories. It also performs a small percentage of all makes/all models service and repair.

The shop bounced back from the recent economic downturn, as customers have more disposable income. Low gas prices and credit availability has also helped.

Carline said the shift in the economy and recent Jeep redesigns were bringing in a new clientele than had previously been its core. “Some of my best clients are now doctors, lawyers and bankers, as opposed to the ‘average Joe.’”

Since the economic upturn, Axleboy has also cultivated relationships with dealerships that seek customizations, he said. “Some dealerships just want us to put bigger tires on a stock Jeep so they can put it back on the floor and sell it. Others are more interested in helping people live the Jeep lifestyle. “We will go to the dealership and put together a package custom to the needs of that customer. We sit down with them and really break down what it is that they will need to live the type of Jeep life that they are looking for.”

Carline and his staff are actively involved in several Jeep clubs or communities, including The Midwest Jeep Thing and Jeeping Mid-Rivers. Carline and his full-time marketing director, Mike Carter, take opportunities to set up at their various events throughout the year to showcase products and services. “It is important that I am actively involved in the Jeep community. If a current or potential customer can see my passion first hand and know that it is genuine, it really helps to build relationships which ultimately lead to sales,” Carline said.

He added, “Like most small repair businesses, marketing usually falls on the owner. The problem is, most of us are mechanics by trade and marketing doesn’t come naturally, which leads to a neglect in marketing,” Carline said.

Marketing strategies include increased social media presence, Web design and customer relations, Carter said. “The use of social media in the auto repair industry as a whole has come a long way but there are still shops going about it the wrong way. We stay away from putting generic posts and ads on our sites and focus on interacting with the customer on a more personal level.”

Axleboy is a distributor and installer of TeraFlex aftermarket parts, lift kits and accessories. Recently, the shop has become certified installers of GenRight, which has high-quality suspension and body armor options, Carline said. Other parts and accessories are provided by Keystone Automotive. In addition to lift kit and tires, LED lights are presently popular sales items.

“We get our tires from US Autoforce. They have fast delivery and, in a pickle, they are real close, so we can run up and grab what we need,” he said, adding that the most popular option for Jeep owners right now is the Cooper STT Pro for mud and the Cooper ST Maxx for dual purpose applications.

Carline offered advice for other Jeep and 4×4 shops — take the time to get to know your clients. “Don’t just be their go-to for repairs. Some of the best times I can remember as an owner are the weekends I spent on the trails with my customers living the Jeep life with them.”

 

Click here to see this article in its original format at PartsAndPeople.com or copy and past the following link: http://www.partsandpeople.com/river-valley/axleboy%E2%80%99s-jeep-clientele-expands

Tire Care Aware

As Americans we want to get the most use out of every investment and it is not uncommon for us to push things (like tires) to their limits.  Is it any surprise that in 2012 the Car Care Council found that 10 percent of vehicles had excessive wear and were in need of replacement?  According to Randy Goodrich, service manager at Axleboy Automotive, “Tires are one of the easiest things for the average person to check and yet they are the most neglected.”

It only takes a few minutes to check tires.  The experts at Axleboy suggest three critical components to be aware of:

Tire Pressure: Maintaining appropriate tire pressure is not only helps ensure even wear, giving your tires a longer life, it is also proven to improve fuel efficiency by up to 3%.  Checking tire pressure is a quick and easy process that could save drivers hundreds of dollars each year.

Tread Depth: Tread is what keeps tires from slipping while turning corners or driving in wet conditions.  If tread depth measures below the minimum legal limits or if the rubber has started to crack, it may be unsafe to operate the vehicle.  If you’ve never heard of the “penny test” stop by Axleboy and one of our experts will show you to do this test yourself.

Alignment:  If your vehicle consistently pulls to one side or you experience stronger than normal shaking, you may have an issue with the alignment.  A vehicle that is not properly aligned is not only uncomfortable to drive, but it can also lead to premature, uneven tread wear.  Under normal driving conditions, the Car Care Council recommends “hav[ing] your car’s alignment checked at least once a year.”

In addition to being attentive to tire pressure, tread depth and vehicle alignment, Scott Carline, owner of Axleboy Automotive, suggests rotating the tires every 6,000-8,000 miles.  “Many people are not even aware that their front and rear tire tread wears down at a different rate,” says Scott.  “Generally, rotating tires at every other oil change can help minimize uneven wear and allow drivers to realize the full life expectancy of their tires.”

 

Schedule your next automotive service today and we’ll show you what to look for when assessing the tires on your vehicle.

Got Oil?

Pushing the Limits of Motor Oil

“To change or not to change?”  When it comes to motor oil, this isn’t a relevant question.  Instead, we should be asking ourselves, “When to change?”

 

You’ve probably heard the phrase “every 3,000 miles or 3 months.”  For decades, auto shops and quick lube stops have endorsed the idea that frequent oil changes help to extend the life of a vehicle…and much to their credit, it was true.  “But a lot has changed over the past 30 years,” says Scott Carline, owner of Axleboy, “especially with regards to motor oil.”

 

With modern advancement in the chemical composition of fully synthetic and even synthetic blends, combined with technological improvements under the hood, the old 3,000 mile rule is near obsolete.  Most modern automobiles, under normal conditions, can actually run for around 5,000 miles on a good synthetic blend, and some of the newer models can reportedly go an impressive 10,000-12,000 miles between changes before the oil starts to break down.

 

So, how often should your oil be changed?  Just because some vehicles can run more than 10,000 miles does not in any way mean that you should push your vehicle to those limits.  Every vehicles needs are different, and the answer to that question depends a lot on the driver, but we would suggest following the maintenance schedule and oil specifications outlined in your Vehicle Owner’s Manual.

 

Don’t know where your owner’s manual disappeared to?  A lot of these owner’s manuals are now online and can be downloaded for free, or simply ask one of our experts next time you are in the shop.

 

Axleboy Automotive

Monday –Friday 8:00 AM -6:00PM

4150-A Ehlmann Rd.

St. Peters, MO 63376

(636) 939-5337

Myth Behind the “Maintenance-Free” Cars

Are you “Car Care Aware?”  April is national preventative maintenance month and Axleboy Automotive is challenging you to take a hand in being proactive toward maintaining your automobile.  The first step toward cultivating a proactive mindset is to dispel the false notion behind the maintenance free car.

“Don’t allow yourself to be fooled by the marketing and sales tactics of dealerships,” says Scott Carline, president and owner, Axleboy Automotive.  “Consider this: What motivation does a car salesman have to sell a ‘maintenance-free’ car?  The answer is all too clear.  Car dealerships know that if drivers don’t take appropriate care of their cars, they will eventually have to purchase a new one.”

At Axleboy, we know that if you really want a car to last 100, 200 or even 300 thousand miles it must have regular preventative maintenance both at the shop and at home.  While opening up the hood may seem daunting to some, there are plenty of things that every-day car owners can watch for.

The Car Care Council and most vehicle operations manuals recommend that, on top of routine mechanical service, car owners *regularly perform the following 10-point check of their vehicle:

 

  1. Check all fluids, including engine oil, power steering, brake and transmission as well as windshield washer solvent and antifreeze/coolant.
  2. Check the hoses and belts to make sure they are not cracked, brittle, frayed, loose or showing signs of excessive wear.
  3. Check the battery and replace if necessary. Make sure the connection is clean, tight and corrosion-free.
  4. Check the brake system annually and have the brake linings, rotors and drums inspected at each oil change.
  5. Inspect the exhaust system for leaks, damage and broken supports or hangers if there is an unusual noise. Exhaust leaks can be dangerous and must be corrected without delay.
  6. Schedule a tune-up to help the engine deliver the best balance of power and fuel economy and produce the lowest level of emissions.
  7. Check the heating, ventilating and air conditioning (HVAC) system as proper heating and cooling performance is critical for interior comfort and for safety reasons such as defrosting.
  8. Inspect the steering and suspension system annually including shock absorbers, struts and chassis parts such as ball joints, tie rod ends and other related components.
  9. Check the tires, including tire pressure and tread. Uneven wear indicates a need for wheel alignment. Tires should also be checked for bulges and bald spots.
  10. Check the wipers and lighting so that you can see and be seen. Check that all interior and exterior lighting is working properly and replace worn wiper blades so you can see clearly when driving during precipitation.

*Regularly is a very broad term that, in the case of this article, is used to mean “at least once per month.”

 

Schedule your appointment at Axleboy today by calling (636) 939-5337 or clicking below.

Axleboy

It’s a Jeep Thing

Why is it that the local Jeep clubs and several Chrysler-Jeep dealerships look to Axleboy as THE trusted source for reliable off-road repair and customization? Could it have something to do with the fact that the guys at Axleboy have over 110 years of combined automotive experience?  Possibly.

 

We like to think “It’s a Jeep thing.”  If you’re new to the Jeep community, you might not fully appreciate the weight of that phrase but you soon will.  Jeeps, much like their owners, live life to the fullest… constantly pushing the limits and going where no other vehicle has gone before.

Because Jeeps are used in ways that no other standard car or truck would even imagine, they have specialized needs.  Without having built a Jeep or regularly driving off-road, many mechanics are simply under-qualified to understand the needs of the Jeep community.

 

Axleboy is unique from all other automotive shops in that we not only work on Jeeps, but we are also immersed in Jeep culture and participate in several Jeep events every year.  The fact that we have firsthand experience building out our own Jeeps and putting them to the test gives us an irreplaceable competitive advantage when it comes to understanding your off-road needs.

“Sure, we do complete automotive repair and maintenance, “says Scott Carline, “but our true passion is lifting, re-gearing and customizing Jeeps.  There’s nothing more satisfying than seeing our [Axleboy] logo on a bad-a** Jeep out at Flat Nasty or on some long-forgotten back road.”

 

If you have big ideas for your Jeep or off-road vehicle, stop by Axleboy in St. Peters TODAY, or give us a call at (636) 939-JEEP. 

Our experts are always glad to talk “off-road” and can work up a quote on any work you need done.